By the numbers
Supports brand visual identity
Bartenders impressed
Strong brand visibility
The brief
What could be more refreshing than a design brief fit for a Campari Spritz?
Premium spirits brand Campari asked us to develop a stem glass that was ownable, unique, and distinctive while reflecting the new Brand Visual Identity, encompassing Campari cinema and its unique typography.
Client:
Campari
Sector:
Beverages
Solutions:
Insight, design, procurement, distribution
Region:
Global
Share:
What we did
adm Design reviewed Campari cinema and the brand’s typography, drawing out key trends and stylistic elements that could be used when designing the glass.
Outcome
“A challenging but very inspiring project, whose aim was to create a unique, distinctive, and recognizable glass as the original Campari Spritz hero cocktail glass. The design is a tribute to the Campari brand, expressing its characters and sophisticated timeless premium essence.”
Campari POS and Merchandising Manager
