adm Group launches ‘Connected Retail’ the digital media network transforming global and local in-store shopper experiences.
adm Group is delighted to announce the launch of Connected Retail, a new retail media solution and network enabling brands to create a stronger in-store proposition. Connected Retail builds market-leading digital formats to enhance and elevate the in-store brand experience, igniting customer impulses to drive conversion.
The solution creates engaging digital-out-of-home (DOOH) journeys across multiple touchpoints throughout the retail shopper journey. The one-platform ecosystem provides complete visibility through real-time data-led insights.
Dan Pike, Chief Strategy Officer at adm Group commented, ‘Our investment into Connected Retail as an omnichannel solution for our clients is part of our technology first approach to marketing execution. As retail media accelerates and expands, Connected Retail enables our clients to stay ahead of the curve, to enhance their in-store media offering and create seamless customer experiences, to accelerate sales and revenues. This is an exciting development for adm Group as we continue to grow and expand our offering for our clients’
Richard Murray, Head of Growth APAC at adm Group added, ‘There is a missed opportunity to engage customers and drive sales at the checkout counter. This is a unique location where brands and consumers collide, presenting an exclusive opportunity for businesses to showcase their products and influence consumer purchasing behaviour in-store. By leveraging digital screens, brands can effectively reach consumers at crucial touchpoints during their shopping journey, ultimately influencing their purchasing decisions and enhancing the overall shopping experience."
The project launched in partnership with leading travel retailer LagardereAWPL and pilot partner brand Mastercard, who described the solution as ‘a game changer in point-of-sale communications’ and stated, ‘we are delighted with the outstanding results we have achieved.’ Leveraging Connected Retail to elevate their Priceless Campaign during the Australian Open, Mastercard saw ‘an uplift of up to 10% against selected criteria’ and ‘an average order value increase of over 60%.’
Connected Retail launched globally on May 1st. To discover how top-tier brands are leveraging this market-leading platform and the opportunities for future partners to expand their reach and drive more sales, contact Alex Haddad at adm Group.