Art & Luxury : Redefining Hotel Experiences
A brand-new generation of hotels is emerging now blending hospitality with art and transforming each stay into a luxury experience.
With the aim of offering a more immersive experience coupled with unique services, these hotels blur the lines between gallery and accommodation. High-profile curators, exclusive collections and unique workshops and seminars enhance the premium experience catering to cultural travelers seeking depth and authenticity from their stay.
These hotels no longer just offer premium hospitality, but provide a unique journey that celebrates the roots and history of the people, and local and international artists. This evolution of the customer experience allows us to see how the industry is seeking to elevate their offerings in response to changing consumer behaviors and a strong desire for premiumization. The customers are spending more so they want more enchantment in return. Many hotels are responding with combined decorative arrangements and art experiences.
For example, the Art Series in Australia offers studio tours and creative masterclasses, while The Quin in New York inspires guests to live more artfully.
At Paramount Midtown Hotels Dubai, the environment is literally transformed into a Hollywood scene, showcasing iconography of the greatest figures in the American film industry. Supported by service that perpetuates this artistic dynamic, the hotel delivers unique, one-of-a-kind experiences for each guest.
Following the concept of hotel as art galleries, 21c Museum Hotels provide a museum-like experience with on-site installations and contemporary art exhibitions. The US-based brand commissions site-specific installations and hosts a program of 21st century art exhibitions across its locations – flipping the idea that hotel art is just an accompaniment to accommodation, but instead making it a key factor in to choosing where to stay. "We consider it a multi-venue museum, now with over 75,000sq-ft of exhibition space spread across seven cities", says Alice Gray Stites, 21c's chief curator.
From the Gramercy Park Hotel's bold pop art to The Dolder Grand's guided tours of its 150-piece collection, art is now central pillar luxury hospitality. Through promoting works that embrace the unique universe of the hotel and the country in which it is established, they can enhance the entire travel experience for visitors.
But that’s not all. A unique universe demands unique supplies. Each hotel, with its immersive value and luxury aspirations, requires a specific product offering. To complement the Hollywood universe of Paramount Midtown Hotel in Dubai, our brand José Eber was selected by adm360 to enhance the beauty routine of every traveler while allowing each guest to enjoy exceptional services reserved for Hollywood stars. Hotels like Le Royal Monceau - Raffles in Paris combine contemporary art with luxurious design. To create these exceptional spaces, they source from renowned French designer Philippe Starck and collaborate with “La Librairie des Arts”, a gallery showcasing unique pieces by contemporary artists.
Consequently, it’s now imperative that hospitality consultants and providers support hotels in their quest to offer more than just a stay. Hospitality now presents a unique insight into local culture, merging high-end hospitality with cutting-edge services to make each stay truly memorable.
To learn more about our premium offerings for the hoteliers, get in touch with the team from our Hospitality division am360 degree hospitality.