Insights

At the edge of developments in marketing execution, and working with some of the world’s biggest brands, we’re always thinking, always innovating. Here, some of our provocative thinkers give their views on the future of marketing execution, from sustainability to technology, sourcing, and beyond.

What brands can learn for Gift with Purchase from Advent calendars

Trends from the most exciting festive countdowns of 2024 

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What can tequila & mezcal brands learn from St Patrick's Day to capitalise on the agave boom?

Is Cinco de Mayo the next big celebration opportunity?

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Retail Outlook: Festive 2024

Trends in the Christmas and Holiday retail market and at which brands are standing out from the crowd

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Drinks Insight Report 24/25

In our drinks industry insights report for 2024, we deep dive into this Consumer Curiosity - how it will shape the future direction of the alcohol and beverage industry, and highlight the trends and innovations from across the globe set to shape each sector.

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AI and the retail shopper journey: The future is here

The opportunities for brands and how we can learn from those already embracing it 

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Art & Luxury - Redefining Hotel Experiences

A brand-new generation of hotels is emerging now blending hospitality with art and transforming each stay into a luxury experience. 

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Contextualising equality in Legal: How can businesses really turn the tables?

Group General Counsel and Global Executive Board member Yagiela Marius discusses the disparity of women in executive law positions and strategies to close this gender gap.

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Does AI make us more human?

How this technology revolution can offer a more effective and efficient future.

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Leveraging Connected Retail to enhance the shopping experience

How this technology revolution can offer a more effective and efficient future.

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The Gender Data Gap

Data & Business Analytics Director Bea Herdon shines a light on the silent contender within sector-wide data & reporting that is holding women's equality back

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